DISCOVER & DEFINE:
Intention: Appreciate and discover ‘what is’, without having a solution in mind yet. This requires an open-mind and empathic attitude. This phase we zoom out and see the bigger picture. We look for strengths, rediscover successes, empathise with needs and pain points. In the define phase we synthesise the results of the first phase.
DREAM & DETERMINE:
“The starting point for innovation should be a better ideology rather than a better technology. It is the ideology that adds meaning for people and in doing so engages and mobilises them to innovate and alter reality into an envisioned future" Diane Nijs, 2018.
Intention: Mobilising stakeholders to dream of what ‘could be’. In this phase, we will set the stage for imagination and envisioning a preferred future. We will build on existing values and determine a vision/high concept that will serve as an umbrella for the experiences and concepts that we will design in the following phases. This vision serves as the dot on the horizon, it mobilises and inspires stakeholders to contribute to a better future in the long term. We then determine the challenge(s) for the next phases within the area of impact and dreams of the stakeholders.
(This phase ensures evolution instead of isolated innovative concepts because experiences and concepts might change according to future needs, but the vision and values will always be at the core, inspiring and mobilising stakeholders, working towards a collective vision, the concepts are just the ‘’hows’’)
DESIGN & DEVELOP:
Intention: In this ideation phase we will bring together ‘what is’ with ‘what might be’ to create ‘what should be’. Meaning that we will translate the vision into experiences and concepts that will serve and empower the community. Experimentation and iteration are key as we close the gap between our insights, ideas and human-centered and empowering concepts / experiences.
Making sure initiatives are sustainable and evolving. As imagineers leave the process, ownership must eventually be present in the communities. Ambassadors must keep momentum and continue to mobilise stakeholders. This means stakeholders must be involved throughout the process and support must be present during and beyond projects when needed.